Corporate Communications
Competition for coverage can be challenging with often hundreds of businesses competing for limited print space and air time. INSIGNIA works closely with clients to develop precise messages that help position companies in the competitive marketplace of their field and establish consistent identity for the product and content they produce. As media, the business and financial community, and consumers become more identified with corporate philosophy and mission, companies can build long-lasting visibility, domestic and international stature, and if public, increase shareholder attraction.
With comprehensive knowledge of media trends and the journalistic process INSIGNIA has generated coverage for clients in publications such as Time, Newsweek, Forbes, The Wall Street Journal, The New York Times, among others, a wide array of trade publications, radio, online portals, and television broadcast programs. INSIGNIA has worked with a diverse array of corporate clients including Comcast, Intel, The Mark Gordon Company, the Producers Guild of America, and many more.
Services we offer corporate clients include:
- Development of press materials: FAQ's, key messages, postioning
- Target media and audience research
- Media & analyst tours
- Media outreach & relationship development
- Issue & industry tracking
- Business-to-business development
- Image management
- Executive profile consultation
- Communication evaluations
- Trade show, event, panel, and conference support and public relations